Why study Design?

Design is everywhere. It's what drew us to the last piece of furniture or product we bought and made the wonders of world possible. The single word 'design' encompasses an awful lot. Design has the potential to take you to the skies; it is all about letting your imagination and creativity flow and let your created design do the rest. Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process.

The important part is the translation of the idea. Scientists can invent technologies, manufacturers an make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that's desirable, viable, commercially successful and adds value to people's lives

What Do Designers Do?

Working as a designer usually implies being creative in a particular area of expertise. Designers are usually responsible for making drawings or models for something new that will be made by Someone else. Their work takes into consideration not only how something will look, but also how it will be used and how it will be made.

Designers are the prime trend setters for the world. The work area of a designer spreads from Communication Design, IT Integrated Design, Ceramic Design, Toy Design, to Jewellery Design and much more.

It is interesting to note here, that the salaries offeredto successful candidates from Premium Institutes inIndia have crossed astonishing figures in recentyears. Salaries are not a limiting factor for professionals. Beginners can expect anything from Rs. 20, 000 to Rs. 70,000/- depending on the job, the company and the individual candidate's capabilities.

Working as a designer usually implies being creative in a particular area of expertise. Designers are usually responsible for making drawings or models for something new that will be made by Someone else. Their work takes into consideration not only how something will look, but also how it will be used and how it will be made.

Designers are the prime trend setters for the world. The work area of a designer spreads from Communication Design, IT Integrated Design, Ceramic Design, Toy Design, to Jewellery Design and much more.

Disciplines in Design

1] Industrial Design combines fine art, science, business, and marketing to design and develop everyday products often electronics or machinery. Industrial designers are responsible for the appearance, function, quality, and safety of various manufactured goods. Industrial designers focus on a particular type of product such as household goods, cars, consumer electronics, medical equipment, toys, or furniture.

A] Product Design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical objector service. Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer.

B]Furniture and Interior Designing is the arrangement of living space i.e. organizing, managing and planning of the interiors of rooms at homes, offices, retail shops, showrooms, hotels, airports, exhibition halls, conference centers, theatres, TV and film studios and commercial establishments etc. The objective of designing space is to achieve functionality and to create the right kind of atmosphere for the right budget.

C] Transportation and Automobile Design is the profession involved in the development of the appearance, and to some extent the ergonomics, of motor vehicles or more specific road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches, and vans. The functional design and development of a modern motor vehicle is typicay done by a large team. Designer focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function which may be in terms of improved windows and doors, luggage storage, redesigning seats for better comfort, considering safety factors, Better designs for road signals, dividers, road markings etc.

D] Ceramic and GlassWare Design-Ceramics and glass are ubiquitous. They are among mankind's oldest synthesised materials and are present in almost all aspects of our daily lives from sanitation to tableware, art and decoration, to pre placements, bricks and windows etc. Designers design products created through the forming and firing of clay. This involves selecting appropriate materials and refining, shaping and firing the design until the end product is reached. Designers comply with consumer demands for aesthetically pleasing and varied products.

2] Communication Design is by and far covers visualisation of all media and systems, the areas covered include typography & type design, publication design, image making, illustration, photography, packaging, print design, corporate identity, branding, information & communication systems in digital domain as well as analogues medium.

A] Graphic Design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. The work of contemporary graphic designers is present everywhere, from the title sequence of your favorite film to the tag in the back of your shirt. It may extend beyond traditional print media to a screen-based presentation (web design, graphical user interfaces, and Motion Graphics) or environmental treatments (exhibition and wall graphics).

B] Animation-Animation can be defined as the art of breathing life to 'a character. A blend of entertainment industry and technology, it is concerned with design, drawing, layout and production of graphic rich and attractive multimedia clips. In other words animation is making of movies, games or cartoons by moving the drawings or models of animals or people with the help of computers or other electronic means. Animators are the talented artists who create characters for a variety of projects like movies, television, advertisements and so on, An animator's task is to read the scripts are fully, study the storyboard and try to get into the character.

C] Film and Video Communication is probably the broadest and most varied creative opportunity in mass media. Films, a blend of creativity and technicality are an important media, not only for entertainment and information, but also for communication. Films, the most international medium, have developed into a universal art form that transcends cultural differences. Film making include feature films, documentaries, newsreels, promotional films, TV commercials, music videos etc.

D] Exhibition Design is concerned with display and the creation of viewing experiences. Exhibition design is similar to controlled storytelling, and the exhibition designer has to understand a totality of experience.

E] Photography Design is about expressing a concept, documentation, and developing of a designer's visual language through the medium of photography. Photography has a rich past, and a rapidly changing future with the increase in digital photography.

3] IT Integrated Design as the name suggests in information technology involving innovations and system designs. It involves Human and machine interaction.

A] UX/UI Design Digital products and applications play an increasingly greater role in our lives, becoming indispensable tools both at home and at work. Design for Digital Experience aims at improving the quality of human life in a digital world. The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

B] New Media Design attempts to examine the impact (change) that technologies may have on mankind in the future. The thoughtful and appropriate application of technology at an individual, organizational and national level can lead to significant economic benefits, while being aware of its cultural impact. Through a historical grounding in art, craft and design practices; surveying of scientific and technology landscape of the world; and building an ability to keenly observe the cultural fabric of the country, students of new media (should) develop integrated and context relevant solutions for addressing contemporary issues.

C] Digital Game Design will train, nurture and combine students’ creative imagination with latest technologies to create games and experiences. The graduates of this programme will be highly required in Digital entertainment and computer gaming Industry. The programme will combine inputs from computing, Arts, Aesthetics Design, and Social and Cognitive Sciences in order to make the programme highly interdisciplinary. The programme is of two and half year duration. The programme will focus heavily on student’s communication skills, team work, critical and creative thinking and problem solving skills.

D] Instruction Design Now a days we see online teaching learning resources and also aids and print media for teaching, any teaching aids or media has to be designed. An instructional design strategy is a high-level approach of how a particular subject will be taught. It encompasses the methods, techniques, and devices used to instruct learners. Popular ID strategies include using avatars, scenarios, simulations, etc.

4] Interdisciplinary design can be defined as a designer or group of designers whose practice generates work in two or more disciplines. Industry revolution transferred the manufacture of craft into mechanized production, and technology became more common. More and more new stuff was needed to innovate and creative. Under this background, the transfer of knowledge extended to different occupations. Such as, workers were trained in industrial techniques, and engineers became interested in science. Inter-disciplinary study satisfies the demands of social development and increases cooperation. The process of figuring out problems with design should not be confined to a single area, such as painting, graphic design, or architecture. It is in this combination of design and technologies from other fields, in which we can see the origin of interdisciplinary design.

A] Strategic design Managemen increasing importance of design in business and leadership has led people to realize the value of the design process, and creative strategy. In today’s rapidly changing VUCA world, businesses are increasingly required to have the ability to create opportunity out of the ambiguous, tangibility out of the intangible and create worth and wealth out of the constraints. This can only be achieved by the capability and the capacity to continuously contextually reinvent, renovate and ‘design’ their business strategies, processes, tools and techniques.

B] Universal Design thinking being an intrinsic part of product definition, design Process & development, the program aims to create design professionals with competence in system level design development of products, adaptive for diverse users – across cultures, social factors, trans generational physical and cognitive abilities and inabilities. Professionals who are creative in conceptualizing universal and sustainable solutions, strategic and smart in converting them into value propositions, thus influencing the business and initiating positive future impact.

C] Toy and Game Design Toy designers are industrial designers who create concept for and/or produce children's toys and games. Most toy designers have a background in graphic design, industrial design or cartooning. The toys range from educative to fun toys and involve use of a variety of materials and techniques.

D] Retail Design is also known as Store Design.Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of industrial design, graphic design, ergonomics, and advertising. ... Retail spaces, especially when they form part of a retail chain, must also be designed to draw people into the space to shop.

5] Fashion Design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes. Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer's role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality.

A] Apparel Design is a highly competitive, but rewarding field for the creative individual. Designer has to predict consumer reaction and to work within the financial budgets of the production and manufacturing process to design apparel that is both fashionable and functional.

B] Lifestyle Accessory Design - relates to people's living patterns, and the products they interact with on a day-to-day basis. They may range from products for personal adornment to products for the living environment.

C] Textile Design - involves study of spinning, weaving, knitting, dyeing, printing and finishing techniques of fabrics, besides those of design concepts, knowledge of color, pattern and texture. Textiles need to fulfill simultaneously, the requirements of function, comfort and aesthetics. Textile designers create the fabric designs for woven, knitted and printed fabrics used to make clothing, interior furnishings and other textile products.

Top Design Colleges in India:





NID – National Institute of design

Ahmedabad, Bangalore, etc.


NIFT – National Institute of Fashion Technology

Gandhinagar, Delhi, Mumbai, etc.


IIT – Indian Institute of Technology

Mumbai, Delhi, Bangalore, etc.


IIAD – Indian Institute of Art and Design

Delhi NCR


MIT Institute of Design – MIT ADT University



MIT – AOE School of Design



MIT Avantika University



MIT University



Shrishti Institute of Design & Technology



UID – United World Institute of Design, Karnavati University



Pearl Academy

Delhi, Mumbai, Jaipur, etc


SOFT – School of Fashion Technology



Nirma University



ISDI – Indian School of Design & Innovation



U.P.E.S. School of Design Studies



JIET – Institute of Design and Technology



Poornima University



GLS University – GLS Institute of Design






ADYP – Ajeenkya D Y Patil University



Annapurna International School of Film & Media



WWI – Whistling Woods International



Chitkara University



KSD – Khyati School of Design



SSIU – Venus School of Design



SUSHANT – Ansal University

Delhi NCR


ITM Institute of Design & Media



APEX – Apex University



VGU – Vivekananda Global University



VishwaniketanInstitute of Design



TDV – The Design Village

Delhi NCR


ATDC – Apparel Training & Design Centre

Delhi NCR


MODY University



SGT University

Delhi NCR





Vishwakarma University



Rishihood University of Design

Delhi NCR


Creative Academy of Design



JD Institute of Fashion Technology



MIT University